A Rimmel make up artist at work with a Glam hunt contestant
It will be a night of glitz and glitter as ProPassion Communications rolls out the red carpet in honour of the glam.
Beginning at 7 p.m. on 15 April, Glam Tour is promising to be a star-studded night of fun, laughter, and unprecedented glamour.
ProPassion Communications, a consultancy managed by the Semester 6 Diploma in Communications students, is hosting the event in partnership with external company MyPartners.
“It will be a sensational and fun event whereby youths will be able to enjoy sophistication for a night of absolute sizzle and style,” Eric Chan Mun Ho, ProPassion Operations Director said.
This event coincides with the newly-launched YUBERACTIVE, an online platform for youths to connect with global leading brands.
Through this portal, young people will gain experience and also be rewarded for their efforts in introducing and better connecting their peers to the brands.
Launched on 1March 2011, YUBERACTIVE is managed by MyPartners, Malaysia’s leading youth marketing and communications agency.
Two world brands are already connected to YUBERACTIVE, namely StarAsia, a prominent distributor of notable fragrance and cosmetic brands, and 20th Century Fox.
Glam Tour will be part of ProPassion’s efforts to create further awareness on YUBERACTIVE and to reach the desired objective of 10,000 sign-ups on the portal.
In the meantime, there will be a contest for the title of ‘Most Glamorous’ person in Taylor’s. Known as Glam Hunt, it will begin with the ‘Glam Squad’ on the lookout for potentially glamorous people.
The shortlisted people will then battle it out during Glam Tour for the title.
ProPassion’s head of marketing and communications, Abigail Ngai Su Yeen promises a night not to be forgotten.
“Besides glamour, come and see performances from bands, meet new people and decide who should be crowned the winner of the Glam Hunt,” she said.
Tickets are priced at RM10 and are on sale now.
(By Michelle Chun)
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