Taylor’s the leading education brand

Professor Dr. Hassan (center) with the Taylor's Education Group Team

Taylor’s University is once again the people’s choice when it comes to the most preferred education brand.

The University won the gold in the Prestigious Putra Brand Awards for the second consecutive year. Other institutions in the category were KDU, HELP and UniTAR.

The award, introduced in 2010 by the Association of Accredited Advertising Agents (4As) with the Malaysia’s Most Valuable Brands (MMVB), recognizes brand building as an integral part of business investment.

It was determined through a consumer research polling system developed by Pulse Group on a sample size of 6,000 Malaysian consumers.

“Even employers prefer students from Taylor’s as we deliver an excellent education experience,” said Taylor’s Chief Marketing Officer Lydia Wang

The university’s brand advocacy is based on its strong heritage and household name.

“With over 6,500 alumni’s since 1969, the education group has equipped many successful leaders who recommend this brand to others by the word of mouth,” added Wang.

The Putra brand Gold Award

The Putra Brand Awards recognition provides the Malaysian brands and Small and Medium-sized Enterprises (SME’s) with a platform to position their brands effectively to eventually become a global brand.

The award is the only brand awards in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).

The award ceremony was held at the One World Hotel on 11 March.

(By Thomas Yap)