Monday, April 18, 2011

Seven hour extravaganza celebrates style and shopping

Tongue in Chic's booth

Hundreds of fashionistas around KL put on their ‘head turner’ outfits and strode off to Jaya One at Petaling Jaya on April 2 to rows of stylish booths adorning Chic Pop Street Market 7.

Tongue in Chic (TiC), one of Malaysia’s pioneer fashion blogs, came up with the street market idea to connect people behind the online community.

Chic Pop Street Market is a moment where designers, sellers, and faithful online shoppers are able to put faces to the names on the computer screen.

Among the popular vendors present were familiar ‘blogshop’ names like Sunnysideup Closet, The Things Eye Made, Swagdolls, Lah Lah Land, and Black Milk Project.

Bono and her Stellar Studio booth at Chic Pop

New rising ones included Stellar Studio - an online turned tangible boutique.

Bono, a fashion enthusiast and also a lecturer in one of Malaysia’s private university, started Stellar Studio with her best friend, Sofia, who is a staff at Taylor’s University.

“It is our pleasure to welcome newcomers in Chic Pop, because we in Tongue in Chic always believe in discovering new things,” Karen Wong, Editorial Assistant of TiC, warmly stated.

It is interesting to note that TiC selected their vendors not only based on price and quality, but also their uniqueness.

‘Thr5t’ was one of the quirky shops selected.

Initiated by 5 friends from different blogshops, Thr5t has grown fast as a secondhand product shop, thanks to their appealing choice of items.

Ana Abu, one of Thr5t’s founder and also owner of Ana Abu online shop, came all dressed up with her trademark androgynous vibe: pixie haircut peeping under her fedora, white chiffon shirt, and sheer black maxi skirt custom-made by Rot, her fellow Thr5t-er.

Since its first inception in October 2009, Chic Pop Street Market has been one of the eagerly awaited events by fashionistas in the country.

TiC had made use of the well-anticipated big crowd on the day to participate in a good (and fun!) cause.

Vintage clothes displayed in a beautiful huge old school suitcase at TiC’s booth were sold at RM5 each to collect money for Japanese earthquake and tsunami victims.

They ended up collecting RM900, all of which would be sent to Mercy Malaysia’s Japan Relief Fund.

Besides exposing its visitors to the satisfaction of fashion-hunting, Chic Pop sent the message that idealism was not dead in today’s commercialised era. There was still a place where personal passion and creativity was well appreciated.

“I realise that my products cater to a niche market, so I do not do this merely for money. I persevere, believe in my work, and keep creating something unique so hopefully more people will appreciate it,” Ng Siow Foon from Things Eye Made said.

(By Nina Hidayat)

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